ADVOCACY

We advance policies and practices that keep Canada’s media ecosystem fair, innovative, and future-ready supporting a thriving media marketplace.

CANADIAN
MEDIA NEEDS
YOUR SUPPORT

LET’S COMMIT
TO CHANGE

Local media is part of the fabric of every community in Canada, providing information and resources that ensure transparency, promote accountability and support our economy. And we have a critical role to play in building an infrastructure that allows Canadian media to thrive. It starts by committing to support Canadian media.

IT STARTS
WHEN YOU
TAKE THE
PLEDGE

WHAT WE WANT TO ACCOMPLISH

Through collaboration with all key stakeholders - agencies, marketers and partners.

OUR GOAL, BY 2025, IS TO INCREASE CANADIAN SHARE OF DIGITAL MEDIA INVESTMENT TO 25%

Based on current forecasts, this could represent an increase of $380m from SMI tracked agencies to Canadian publishers and increase total digital investment in Canadian outlets above $1B.

HERE'S WHY
A healthy, balanced Canadian media ecosystem supports the economy, fosters responsible media, and gives our clients more opportunity to connect with engaged and diverse Canadian audiences. Local news is good for democracy, diversity, and the economy. It's good for Canada. Yet advertisers spend only 19% of their digital media budgets on Canadian Media.

WHAT CAN YOU DO…

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Join the movement to support Canadian Media and take the pledge.

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Initiate a conversation on the value of Canadian Media at your agency. It all starts with one conversation with your planning and investment team to assess your strategy and investments supporting local media.

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Review and apply Canadian Media Manifesto task force tools and tactics for agencies, publishers and marketers to start to re-imagine a sustainable and healthy Canadian media ecosystem and invest with intention.