MEDIA OWNERSHIP
The Buyers Perspective
"The CMDC Ownership and Share report is an invaluable tool, that helps define the complex status of cross media holdings and cross equity positions among Canada's Media companies. The utility of this information has proven invaluable in this new era of negotiation where the majority of multi-media portfolios have increasingly migrated to owner-groups who can provide tangible benefits in their single offerings."
Sunni Boot, President, Optimedia Canada
"The CMDC Ownership and Share Report is invaluable to us on two fronts. Firstly, helping us track spend to ownership groups and secondly, determining integrated multi-media options. The benefits of improved perspective on negotiations and better tie ins for added value promotions are terrific."
Bruce Claassen, President & CEO, Genesis Media
"The task of finding out who owns what in Canadian media is daunting. The Council's member companies initially recognized the need to create a comprehensive source for ownership information and quantify the share of audience each Canadian media owner controls. Since the release of the first edition, the report's value and relevance have increased three-fold. It is a 'must have' component of a media organizations' strategic and tactical arsenals."
Hugh Dow, President, M2 Universal.
Background
The growing consolidation of Canadian media led the Canadian Media Directors' Council to develop an on-going tracking report regarding the extent of media ownership changes together with the relative importance of various players. Previously, there has been no single source of information on media ownership and audience share. The report provides a bi-annual snapshot of who owns what in the media as of January 1st and July 1st of each year.
Corporate Media Properties
Alphabetical List of Media Owners:
Alliance Atlantis Communications Inc.
Astral Media Inc.
Bell Globemedia
Canadian Broadcasting Corporation
CanWest Global Communications Corp.
CHUM Limited
Cogeco Inc.
Corus Entertainment Inc.
Craig Broadcast Systems Inc.
Gesca Limited
Golden West Broadcasting Limited
Hollinger Canadian Publishing (magazine group)
Maritime Broadcasting System Limited
NewCap Broadcasting
Osprey Media
The Jim Pattison Group
Quebecor Communications Inc.
Radio Nord Communications Inc.
Rawlco Radio Limited
Rogers Media Inc.
St. Joseph Corp
Standard Radio Inc.
Torstar Corp
Transcontinental Media Inc.
Viacom Outdoor
Data Suppliers
The development of this report was an industry -wide co-operative undertaking. It includes data from a number of industry organizations and measurement companies. Data is refreshed in each edition of the report. The CMDC is grateful to the following data suppliers:
ABC Audit Bureau of Circulations
BBM Radio
BBM Television
CCAB Canadian Circulations Audit Bureau
COMB Canadian Outdoor Measurement Bureau
CNA Canadian Newspaper Association
NADbank
Nielsen Media Research
PMB Print Measurement Bureau
Data Calculations
Television - Includes BBM and Nielsen hours tuned. Share calculation based on Nielsen season-to-date average hours tuned for both English and French stations. (13 demographic groups).
Radio - Includes BBM hours tuned data. Share calculation is based on total hours tuned to radio groups by both Anglophone and Francophone listeners. (13 demographic groups).
Consumer Magazines - PMB readership is used. Share of readership is calculated against total PMB readership for 12+ (English/French titles). Circulation data provided by ABC and CCAB. Share of circulation calculated against total ABC/CCAB measured titles (English/French).
Daily Newspapers - Readership data provided by NADbank for 5 demos. A rating is calculated by ownership group (English/French). Share of circulation calculation is similar to that used above for consumer magazines.
Major Out-of-Home - Data provided by COMB with share calculation based on a percentage of total inventory.
The CMDC Canadian Media Ownership & Market Share Report:
- A "must have desk" companion
- An essential tool in understanding the Canadian media environment
- Improved perspective on negotiations
- Defines the complex status of cross media holdings
- For the first time ever, the share of audience that each media owner controls
