Media Coverage of the 2010 Conference: CHANNEL CHANGERS: Culture, Content and Congestion
From Media In Canada
CMDC 2010: Media wizards, digital dragons (Katie Bailey)You have to hand it to the mediacos that got up and pitched their businesses to the blue-chip panel of agency big-wigs at yesterday's CMDC 2010 conference: that's one intimidating elevator in which to make your pitch. In front of an estimated 800 industry professionals, the seven teams or individuals with a media idea to sell showed their stuff to a panel of experts modelled on CBC hit series Dragons' Den that included M2 Universal president Sara Hill, Starcom MediaVest Group Canada CEO Lauren Richards, 58Ninety CEO/partner Ted Boyd and Molson Coors VP marketing assets Judy Davey.
Most were greeted with applause, but Nova Scotia-based Ad-Dispatch literally wowed the crowd with its augmented reality technology, which activated via any printed material (even without a glyph). Their demo elicited a roomful of oohs, ahhs and applause, but earned only an honourable mention in the end, with the winning pitch going to Cellflare's Kelvin Edmonson, who impressed the judges with his location-based mobile social network and marketing service. The Media Dragons capped a day of insight and conversation that ranged from the harbinger of OOH to come in Vienna's subway system to the need for data-driven media agency models in the future. Read the full piece »» Media in Canada
From Marketing
It's not about the gadgets-Bill Buxton opens CMDC conference (Jeremy Lloyd)"Intelligence is defined not by how smart you are, but how well an organism adapts to change in an environment," said Bill Buxton, principal researcher at Microsoft Research, paraphrasing the renowned biologist Jean Piaget to more than 800 members of Canada's media industry this morning. As the opening address at the Canadian Media Directors' Council (CMDC) annual conference in Toronto, Buxton's thoughts on the future of the media environment were a fitting start to an event dedicated to the "congestion, culture and content" of the country's shifting media landscape. Read the full piece »» Marketing
After online, 3D will change sports broadcasting: CMDC conference told (Jeff Beer)
As the baseball season gets underway, the Stanley Cup and NBA playoffs come into view and the World Cup right around the corner, there was perhaps no better time to gather a handful of the most influential names in Canadian sports media at the 2010 CMDC Conference in Toronto, Thursday.
The panel discussion, led by Globe & Mail columnist Stephen Brunt, included TSN president Phil King; Rogers Sportsnet president Doug Beeforth; executive director of CBC Sports Scott Moore; and Maple Leaf Sports and Entertainment EVP/COO Tom Anselmi. Read the full piece »» Marketing
From The Globe and Mail
Quoted: Feeding the Daily Beast (Simon Houpt)“ Yes, I have a sugar daddy. ”
— Tina Brown, DailyBeast.com
At a lunchtime gathering yesterday during the Canadian Media Directors Conference, Ken Whyte of Maclean’s enjoyed a softball chat with Tina Brown, the former editor of Vanity Fair, the New Yorker and Talk magazines. Mr. Whyte, whose Macleans.ca website reminds us an awful lot of Ms. Brown’s TheDailyBeast.com, asked what a viable business model might look like for an Internet-only venture like hers, which is currently supported by the munificence of Barry Diller. Ms. Brown said her site would soon pursue sponsorships, then shrugged, “I just think that if you keep producing excellent content, there’s a huge, interesting market for it. Ultimately, it’s going to find its business model. And I’ve always followed that philosophy.” As people who care about excellent content, we’d love to believe she’s right. But she managed to lose about $100-million with her magazines, even before she hit the Internet. So, hey, best of luck, Mr. Diller.
The Canadian Media Directors' Council is a non-profit, independent organization, comprised of media professionals representing advertising agencies and media management companies, working to advance the effectiveness of media advertising in Canada.
