CMDC News
February 2, 2010
CMDC Conference Thursday April 8th, 2010
Channel Changers – Culture, Content and Congestion
Hear from our opening keynote Bill Buxton… Bill Buxton is Principal Researcher for Redmond-based Microsoft and a passionate advocate of innovation in design. Bill believes that design principles should embrace consideration of human values and culture and that these forces should play a role in the conception of new products and technologies. Bill’s vision was shaped and influenced by the flower child Sixties generation, which helps to explain why he still believes he can change the world.
Lunch will feature a clash between journalistic juggernauts Tina Brown and Ken Whyte. Tina is the high profile, precocious editor-in-chief and co-founder of the hugely popular internet newspaper The Daily Beast. She honed her skills in the fiercely competitive U.K publishing market before moving to the U.S. to take the reins of Vanity Fair. This was followed by a stint at the venerable New Yorker magazine where she made dramatic changes that produced both shock and awe. Ken, founding editor-in-chief of the National Post, is now the editor-in-chief, and publisher responsible for the successful turnaround of Maclean’s magazine among other key responsibilities at Rogers Publishing.
Stephen Brunt, considered by many to be the thinking man’s sports writer and a frequent broadcast commentator, recently authored a timely and provocative piece that predicts ‘sports consumption will undergo a revolution in the decade ahead.’ Stephen will put his theories on the line with a group of power sports movers and shakers – Tom Anselmi from Maple Leaf Sports Entertainment, Scott Moore of the CBC and TSN’s Phil King.
Jonah Bloom is the former editor-in-chief of Advertising Age, and now as CEO and Editor in Chief of Breaking Media, the B2B digital blog network that publishes the popular sites Above The Law, DealBreaker, Going Concern. As a practitioner and sometime observer of the traditional media scene who has now made the tradition to the digital world, Jonah has firmly held views of “The future of media companies’ which he will share with us.
Penry Price, Google’s VP Global Agency and Industry Development will give us an inside view of Google along with some insight into how far its tentacles can grow. Come and hear about the future strategies from a company that is just too big, too agile and too ubiquitous to ignore.
Charles Courtier sits atop the global media agency Mediaedge:cia. This former professional musician will sing to us from the song sheet of one the world’s biggest media players. We’ll hear about the sounds he likes, what’s grating to his ear as well as the hits that he sees happening in the future.
Dianne Buckner, host of CBC’s Dragon's Den will manage our own outspoken Media Dragons – Sara Hill M2 Universal, Judy Davey Molson Coors and Lauren Richards Starcom. These respected media professionals will be fielding presentations from a group of would-be media entrepreneurs, who will all be pitching their new media concepts to a dream audience of media buyers. It’s a chance-of-a-lifetime for a bunch of revved-up sellers.
Early Bird tickets at $500 will be available until February 28, then rising to the Regular price of $575. Order now and save. Lunch only tickets are available for $175
»» More Info
»» Purchase Tickets Online
November 4, 2008
NEW GUIDEBOOK ON MEDIA AUDITING BEST PRACTICES LAUNCHED
A new publication has been produced that aims to assist advertisers, agencies and auditors to better understand and take into account key media auditing issues and considerations, and to provide guidelines and best practices that will result in continuous improvement in media processes and products.
Media Auditing: A Guidebook on Best Practices for the Canadian Market, was written by media management consultant David Chung in consultation with four industry groups: the Association of Canadian Advertisers (ACA), Canadian Media Directors’ Council (CMDC), Institute of Communication Agencies (ICA) and Association of Quebec Advertising Agencies (AAPQ).
The guidebook comes at a time when heightened competition in the communications world, coupled with legal imperatives for greater accountability and transparency, have catapulted media auditing to the forefront. The four associations believe the benefits of the audit process serve to enrich media practices and product, increasing the value offering by the agency and a better ROI for marketers.
Media Auditing is available to CMDC members as a digital download in »» English and »» French, also to members of the ACA, ICA and AAPQ on their respective websites.
for earlier news, please visit the »» archived news page
About the CMDC
The Canadian Media Directors' Council is a non-profit body comprised of media professionals representing advertising and media management companies, working to advance the effectiveness of media advertising in Canada.
The Canadian Media Directors' Council was founded in 1966. "Founding Fathers" were Keith Campbell, Colin Davis, Don DeNike, Bill Givens, Jack Graham, Graham Hem, George Murray, Mel Norman, Barry Thomas and John Tomlinson.
Today the CMDC has 38 members comprising advertising agencies and media management companies who jointly account for approximately 80% of all advertising investment in Canada. The majority of these companies are based in Toronto, but the CMDC also has members from Montreal, Ottawa, Waterloo, Halifax, Sackville NB and Edmonton. The CMDC's opinion is frequently sought by media sellers and by other government and advertising organizations. For example, the CMDC recently collaborated with the ACA and the ICA on a brief to the House of Commons Standing Committee on Canadian Heritage, with reference to that committees' Review of the Broadcasting Act.
An elected board of representatives governs the Council. These meetings occur the second Tuesday of every month, Sept - June.
